AI & automation tools · Built in NZ
We build custom insight and productivity tools that take the admin off your team's plate, so the hours go into work that's actually worth their salary.
No slide decks about the future of AI. Just your workflows, untangled.
The tools
Three kinds of tools we build, over and over, because they pay for themselves. Every card below comes from real client work, not a concept deck.
Ask your data a question in plain English, get an answer with a chart. Filterable dashboards, a chat that knows your numbers. And the monthly executive report writes itself.
Built for a leadership team drowning in GA4, and a research agency's whole client list
Estimates, timesheets, approvals, invoicing, finance. One system, talking to Xero at both ends. The admin between quoting a job and getting paid for it, sorted.
Built for a project consultancy and an audio post studio
Genuinely useful AI tools with your brand on them. They only ever answer from your real data, and they quietly fill your CRM while they help. Marketing that earns its keep.
Built for a food producer's menu-costing tool, feeding HubSpot
How it works
You talk, we listen. We map where your team's hours actually go and find the two or three places automation genuinely pays for itself. And we're upfront about where it wouldn't.
Custom tools on a modern stack, shipped in weeks not quarters. We connect the software you already pay for first, and only replace something when the workshop shows it's genuinely worth replacing.
Training, documentation and support until your team actually uses it. We don't drop off software and run.
Security & privacy
Your data is the whole point of these tools, so we treat it accordingly.
Everything we build runs on infrastructure holding SOC 2 Type II attestations: databases, hosting and AI providers alike.
It stays yours whether it lives in your systems or in infrastructure we run for you. It's only ever used to power your tool, it never trains public AI models, and it's handed back if you leave.
Row-level security on the database, encryption in transit and at rest, and access scoped so each person sees only what their role should.
Designed with the NZ Privacy Act in mind, and built by a NZ company you can actually get on the phone.
Handling sensitive or regulated data? Ask us for the specifics of any build (data flows, storage locations, vendor attestations) before we write a line of it. We'd rather answer the hard questions at the whiteboard.
Why we do this
"Too many smart people spend their days on work a machine should be doing. Every admin hour we remove goes back into the work they were hired for."Phil, founder of Chuffed
The maths
Back-of-envelope, not a promise. The workshop does the real maths, and tells you which hours we can genuinely remove.
Every hour removed goes back into the work they were hired for. That's the whole business.
Fair questions
Good. Most "AI transformation" is just connecting the tools you already pay for. We start there. The AI is usually the last 20% of the fix; untangling the workflow is the first 80%.
Your data stays in your systems and trains nobody's model. Everything we build runs on infrastructure holding SOC 2 Type II attestations, and we'll walk you through the data flows of any build before we write a line of it.
That's a handover failure, not an automation failure. We train, document and support until your team actually uses the thing. We don't drop off software and run.
Consultants leave a deck. We leave a working tool your team uses on Monday.
Less than the hours it removes. That's the test every build has to pass. The workshop puts a number on both, and you keep the roadmap either way.
Tell us what's clogging your week. We'll tell you honestly whether it's fixable, and you'll leave with a roadmap either way.